Social marketing : its definition and domain
Alan R. Andreasen
| Year of publication: |
2008
|
|---|---|
| Authors: | Andreasen, Alan R. |
| Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 40-52
|
| Subject: | Social Marketing | Social marketing | Bewertung | Evaluation | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717556