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~person:"Andreu, Luisa"
~person:"Saarijärvi, Hannu"
~subject:"Consumer behaviour"
~subject:"Customer integration"
~subject:"Healthcare marketing"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Customer integration
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Service-dominant logic
6
Service-Dominant Logic
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Betriebliche Wertschöpfung
3
Beziehungsmarketing
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Kundenintegration
3
Marketing theory
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Marketingtheorie
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Value co-creation
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Value creation
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Andreu, Luisa
Saarijärvi, Hannu
Vargo, Stephen L.
7
Hughes, Tim
6
Edvardsson, Bo
5
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Barrutia, José M.
4
Grönroos, Christian
4
Helkkula, Anu
4
Hilton, Toni
4
Balaji, M. S.
3
Blaschke, Michael
3
Echebarria, Carmen
3
Gummerus, Johanna
3
Jonas, Julia M.
3
Kuusela, Hannu
3
Lappalainen, Inka
3
Lusch, Robert F.
3
Parida, Vinit
3
Pfisterer, Lucas
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Roth, Stefan
3
Roy, Sanjit
3
Shamim, Amjad
3
Sparks, Leigh
3
Tsiotsou, Rodoula H.
3
Vafeas, Mario
3
Aier, Stephan
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Altinay, Levent
2
Alves, Helena
2
Anagnostopoulos, Christos
2
Andreini, Daniela
2
Anker, Thomas Boysen
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Arıca, Resat
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
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1
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
2
Application of Service Dominant Logic to the medical device industry
Wells, Robert A.
;
Gallarza, Martina G.
;
Andreu, Luisa
; …
- In:
International review on public and non-profit marketing
12
(
2015
)
3
,
pp. 207-235
Persistent link: https://www.econbiz.de/10011410775
Saved in:
3
Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana
;
Andreu, Luisa
;
Cervera, Amparo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
Saved in:
4
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
5
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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