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~person:"Andriopoulos, Constantine"
~person:"Göritz, Anja"
~subject:"Brand architecture"
~subject:"Firmenimage"
~subject:"Retail trade"
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Brand architecture
Firmenimage
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Consumer behavior
2
Consumer behaviour
2
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Retailing
2
Shopping orientation
2
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Andriopoulos, Constantine
Göritz, Anja
Balmer, John M. T.
5
Melewar, T. C.
3
Zielke, Stephan
3
Balmern, John M. T.
2
Brown, Stephen
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Büttner, Oliver B.
2
Davies, Gary
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Fernie, John
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Florack, Arnd
2
Gotsi, Manto
2
He, Hongwei
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Kitchen, Philip J.
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Leeflang, Peter
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Spotts, Harlan E.
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Weinberger, Marc G.
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Abratt, Russell
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Chan, Polly
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Chang, Aihwa
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Chao, Fred
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European journal of marketing : EJM
4
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ECONIS (ZBW)
4
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
2
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
3
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Saved in:
4
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
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