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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketing"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Article in journal"
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Aufsatzsammlung
Marketing
Marketingmanagement
Marketing management
15
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
7
Supplier relationship management
7
Emerging economies
5
Schwellenländer
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Coronavirus
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Customer value
3
Emerging markets
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Physical distribution
3
Vertrieb
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Customer experience
2
Customer service
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
International marketing
2
Internationales Marketing
2
Kundenservice
2
Management
2
Nachhaltige Entwicklung
2
Online retailing
2
Online-Handel
2
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Undetermined
7
Type of publication
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Article
Book / Working Paper
3
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Article in journal
Aufsatz in Zeitschrift
18
Aufsatz im Buch
13
Book section
13
Language
All
English
15
German
3
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Kumar, V.
29
Vrontis, Demetris
29
O'Cass, Aron
24
Calantone, Roger J.
20
Melewar, T. C.
20
Morgan, Neil A.
20
Homburg, Christian
18
Di Benedetto, C. Anthony
17
Hunt, Shelby D.
17
Balmer, John M. T.
16
Brettel, Malte
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Thrassou, Alkis
16
Yan, Ruiliang
16
Gilmore, Audrey
15
Lindgreen, Adam
15
Gierl, Heribert
14
Varadarajan, Rajan
14
Dekimpe, Marnik G.
13
Palmatier, Robert W.
13
Bauer, Hans H.
12
Blankson, Charles
12
Hult, G. Tomas M.
12
Laukkanen, Tommi
12
Malshe, Avinash
12
Morgan, Robert
12
Ngo, Liem Viet
12
Reinecke, Sven
12
Schultz, Don E.
12
Hanssens, Dominique M.
11
Herrmann, Andreas
11
Ko, Eunju
11
Miles, Morgan P.
11
Pauwels, Koen
11
Piercy, Nigel
11
Song, Michael
11
Terho, Harri
11
Uslay, Can
11
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All
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Swiss journal of economics and statistics
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
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date (oldest first)
1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
4
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
7
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
8
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
9
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
10
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
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