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~person:"Armstrong, Gary"
~person:"Dale, Barrie G."
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Dienstleistung"
~subject:"Marketingmanagement"
~subject:"Qualitätsmanagement"
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Subject
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Aufsatzsammlung
Dienstleistung
Marketingmanagement
Qualitätsmanagement
Marketing management
108
Marketing
98
Theorie
65
Theory
65
Beziehungsmarketing
48
Relationship marketing
48
Quality management
43
Marketing theory
34
Marketingtheorie
34
Deutschland
30
Germany
30
Strategisches Management
30
Produktmanagement
27
Lieferantenmanagement
24
Supplier relationship management
24
Management
22
Product management
21
Consumer behaviour
20
Konsumentenverhalten
20
Vertrieb
19
B-to-B-Marketing
17
Betriebswirtschaftslehre
17
Business-to-business marketing
17
Physical distribution
17
Business economics
16
Kommunikation
16
Unternehmen
16
Strategic management
15
Customer service
13
Kundenservice
13
USA
13
United States
13
Brand management
12
Markenführung
12
Werbung
12
Dienstleistungsmanagement
11
Kommunikationspolitik
11
Service management
11
more ...
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Online availability
All
Undetermined
8
Free
1
Type of publication
All
Book / Working Paper
128
Article
46
Type of publication (narrower categories)
All
Aufsatz im Buch
33
Book section
33
Lehrbuch
29
Textbook
26
Collection of articles of several authors
24
Sammelwerk
24
Collection of articles written by one author
15
Sammlung
15
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
12
Glossar enthalten
11
Glossary included
11
Arbeitspapier
7
Festschrift
7
Handbook
7
Handbuch
7
Working Paper
7
Case study
6
Fallstudie
6
Graue Literatur
6
Non-commercial literature
6
Einführung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Nachschlagewerk
3
Reference book
3
Wörterbuch
3
Enzyklopädie
2
Fallstudiensammlung
2
Accompanied by computer file
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Konferenzschrift
1
Reprint
1
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Language
All
English
99
German
70
Undetermined
5
Author
All
Armstrong, Gary
Dale, Barrie G.
Pepels, Werner
Sheth, Jagdish N.
Bruhn, Manfred
226
Antony, Jiju
133
Kotler, Philip
121
Meffert, Heribert
97
Homburg, Christian
92
Devadasan, S. R.
60
Ahlert, Dieter
58
Talib, Faisal
52
Tomczak, Torsten
49
Bauer, Hans H.
45
Keller, Kevin Lane
45
Töpfer, Armin
45
Corsten, Hans
44
Rahman, Zillur
44
Berndt, Ralph
43
Kleinaltenkamp, Michael
42
Backhaus, Klaus
41
Tuominen, Kari
41
Kamiske, Gerd F.
40
Stauss, Bernd
40
Kirchgeorg, Manfred
39
Esch, Franz-Rudolf
38
Kumar, V.
38
Albers, Sönke
37
Madhani, Pankaj M.
37
Belz, Christian
36
Wiedmann, Klaus-Peter
36
Zink, Klaus J.
36
Cudney, Elizabeth A.
35
Jochem, Roland
33
Burmann, Christoph
32
Shahin, Arash
32
Wiele, Ton van der
32
Albach, Horst
31
Sampaio, Paulo
31
Vrontis, Demetris
31
Witell, Lars
31
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Institution
All
Duncker & Humblot
7
Berliner Wissenschafts-Verlag
3
Pearson Studium
3
Departments of Management Sciences, University of Manchester, Institute of Science and Technology
1
Erich-Schmidt-Verlag <Berlin>
1
European Conference on Automated Manufacturing <5, 1989, Birmingham>
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
NWB Verlag
1
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less ...
Published in...
All
Managing quality
24
Legends in marketing
17
Legends in strategic marketing
5
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Rotterdam Institute for Business Economic Studies
2
wi / wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Alles, was Sie wissen müssen
1
Allgemeine Betriebswirtschaftslehre
1
Automated manufacturing : proceedings of the ... European conference
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Controlling
1
Das Kompendium
1
ERIM report series research in management
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kompendium Management in Banking & Finance
1
Lehrbuch
1
Marketing theory
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
New business line / Marketing
1
Pearson Global edition
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
more ...
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Source
All
ECONIS (ZBW)
159
USB Cologne (EcoSocSci)
15
Showing
1
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10
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174
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1
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
3
Dienstleistungs-Marketing-
Management
Pepels, Werner
-
2017
-
3., komplett überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011587667
Saved in:
4
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
5
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
7
Servicemanagement
Pepels, Werner
-
2012
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010094
Saved in:
8
Marketing
management
and strategy
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937576
Saved in:
9
Marketing
management
and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
10
Servicemanagement
Pepels, Werner
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001919083
Saved in:
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