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~person:"Armstrong, Gary"
~person:"Kumar, V."
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Dienstleistung"
~subject:"Marketingmanagement"
~subject:"Qualitätsmanagement"
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Aufsatzsammlung
Dienstleistung
Marketingmanagement
Qualitätsmanagement
Marketing management
141
Beziehungsmarketing
120
Relationship marketing
120
Marketing
106
Theorie
73
Theory
73
Consumer behaviour
53
Konsumentenverhalten
53
Kundenwert
42
Customer value
38
Marketing theory
36
Marketingtheorie
36
Lieferantenmanagement
32
Supplier relationship management
32
Strategisches Management
31
Deutschland
30
Germany
30
Produktmanagement
29
B-to-B-Marketing
26
Business-to-business marketing
26
USA
26
United States
26
Brand management
25
Markenführung
25
Management
23
Product management
23
Vertrieb
19
Betriebswirtschaftslehre
17
Firm performance
17
Kommunikation
17
Marktforschung
17
Physical distribution
17
Unternehmenserfolg
17
Business economics
16
Customer satisfaction
16
Customer service
16
Kundenservice
16
Kundenzufriedenheit
16
Strategic management
16
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Online availability
All
Undetermined
16
Free
1
Type of publication
All
Book / Working Paper
110
Article
52
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Lehrbuch
28
Textbook
25
Collection of articles of several authors
21
Sammelwerk
21
Collection of articles written by one author
15
Sammlung
15
Aufsatz im Buch
14
Book section
14
Glossar enthalten
11
Glossary included
11
Aufsatzsammlung
8
Festschrift
7
Handbook
7
Handbuch
7
Case study
6
Fallstudie
6
Einführung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Nachschlagewerk
3
Reference book
3
Wörterbuch
3
Arbeitspapier
2
Enzyklopädie
2
Fallstudiensammlung
2
Working Paper
2
Accompanied by computer file
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
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1
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Language
All
English
90
German
70
Undetermined
2
Author
All
Armstrong, Gary
Kumar, V.
Pepels, Werner
Sheth, Jagdish N.
Bruhn, Manfred
226
Antony, Jiju
133
Kotler, Philip
121
Meffert, Heribert
97
Homburg, Christian
92
Devadasan, S. R.
60
Ahlert, Dieter
58
Talib, Faisal
52
Tomczak, Torsten
49
Bauer, Hans H.
45
Dale, Barrie G.
45
Keller, Kevin Lane
45
Töpfer, Armin
45
Corsten, Hans
44
Rahman, Zillur
44
Berndt, Ralph
43
Kleinaltenkamp, Michael
42
Backhaus, Klaus
41
Tuominen, Kari
41
Kamiske, Gerd F.
40
Stauss, Bernd
40
Kirchgeorg, Manfred
39
Esch, Franz-Rudolf
38
Albers, Sönke
37
Madhani, Pankaj M.
37
Belz, Christian
36
Wiedmann, Klaus-Peter
36
Zink, Klaus J.
36
Cudney, Elizabeth A.
35
Jochem, Roland
33
Burmann, Christoph
32
Shahin, Arash
32
Wiele, Ton van der
32
Albach, Horst
31
Sampaio, Paulo
31
Vrontis, Demetris
31
Witell, Lars
31
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Institution
All
Duncker & Humblot
7
Berliner Wissenschafts-Verlag
3
Pearson Studium
3
Erich-Schmidt-Verlag <Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
NWB Verlag
1
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Published in...
All
Legends in marketing
17
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Legends in strategic marketing
5
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
wi / wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Alles, was Sie wissen müssen
1
Allgemeine Betriebswirtschaftslehre
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Controlling
1
Das Kompendium
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of marketing and finance
1
Handbook of relationship marketing
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Kompendium Management in Banking & Finance
1
Lehrbuch
1
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Source
All
ECONIS (ZBW)
154
USB Cologne (EcoSocSci)
8
Showing
1
-
10
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162
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1
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
2
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that
knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
3
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
4
Dienstleistungs-Marketing-
Management
Pepels, Werner
-
2017
-
3., komplett überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011587667
Saved in:
5
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
6
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
8
Putting One-to-One Marketing to Work : Personalization, Customization and Choice
Arora, Neeraj
-
2012
news. The purpose of this paper is to summarize key challenges and
knowledge
gaps in understanding the choices that both …
Persistent link: https://www.econbiz.de/10012755200
Saved in:
9
Servicemanagement
Pepels, Werner
-
2012
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010094
Saved in:
10
Marketing
management
and strategy
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937576
Saved in:
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