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~person:"Arnita, Devi"
~person:"Foo, Pik-Yin"
~subject:"Empirische Methode"
~subject:"Mobilkommunikation"
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Search: subject_exact:"Innovation adoption"
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Empirische Methode
Mobilkommunikation
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Internet marketing
2
Malaysia
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Online-Marketing
2
PLS-SEM
2
Werbewirkung
2
Werbung
2
intention to use
2
mobile advertising
2
mobile ease of use
2
mobile usefulness
2
technology acceptance
2
DEF
1
Digitalisierung
1
Digitization
1
Hotel industry
1
Hotellerie
1
Information technology
1
Informationstechnik
1
Innovation diffusion
1
Innovationsdiffusion
1
MEOU
1
MTAM
1
Mobile Anwendung
1
Mobile application
1
Mobility
1
Mobilität
1
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Arnita, Devi
Foo, Pik-Yin
Liébana-Cabanillas, Francisco
8
Dwivedi, Yogesh Kumar
7
Chawla, Deepak
5
Daim, Tugrul U.
5
Williams, Michael D.
5
Joshi, Himanshu
4
Karjaluoto, Heikki
4
Venkatesh, Viswanath
4
Basoglu, Nuri
3
Cho, Vincent
3
Guhr, Nadine
3
Gupta, Apoorv
3
Hung, Humphry
3
Kapoor, Kawaljeet Kaur
3
Kumar, Vikas
3
Morosan, Cristian
3
Ozturk, Ahmet Bulent
3
Pagani, Margherita
3
Ponticelli, Jacopo
3
Ramos de Luna, Iviane
3
Saprikis, Vaggelis
3
Saura, José Ramón
3
Sharma, Sujeet Kumar
3
Sinha, Neena
3
Tesei, Andrea
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
3
Vlachopoulou, Maro
3
Zhou, Liuning
3
Zhou, Tao
3
Abbas, Sayyed Khawar
2
Ahuja, Vandana
2
Aithal, P. S.
2
Al-Muharrami, Saeed
2
Al-nassar, Bilal Ali Yaseen
2
Albers, Sönke
2
Aldhaban, Fahad
2
Amoroso, Donald L.
2
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International journal of services, economics and management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
5
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The leading edge of NFC mobile wallet adoption : an empirical analysis from an emerging economy's perspective
Hor, Hui-Ling
;
Wong, Wei-Lun
;
Ho, Sau-Kit
;
Tan, Junn-Hann
; …
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 228-253
Persistent link: https://www.econbiz.de/10012693324
Saved in:
2
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
4
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
5
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
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