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~person:"Arora, Nilesh"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenimage
Online-Marketing
Konsumentenverhalten
9
Advertising effects
7
Werbewirkung
7
Advertising
5
Social Web
5
Social web
5
Werbung
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Internet marketing
4
purchase intention
4
consumer attitude
3
social influence
2
social media advertising
2
social media marketing
2
Athletes
1
Attitude towards the advertisement
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Data protection
1
Datenschutz
1
Environmental consciousness
1
Firmenimage
1
Frauen
1
Markenartikel
1
Markenführung
1
Metaverse
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
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Undetermined
9
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Article
9
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Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
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English
9
Author
All
Arora, Nilesh
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
98
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Bruwer, Johan
48
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Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Cultural marketing and metaverse for consumer engagements
1
Decision
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
3
Social commerce and metaverse in a new virtual world : exploring women's adoption intentions
Grover, Abhay
;
Arora, Nilesh
;
Sharma, Pooja
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 262-286)
.
2023
Persistent link: https://www.econbiz.de/10014287146
Saved in:
4
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
5
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
6
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
7
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
8
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
9
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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