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~person:"Aslam, Wajeeha"
~person:"Augusto, Mário Gomes"
~subject:"Brand image"
~subject:"Business start-up"
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Brand image
Business start-up
Social Web
10
Social web
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Consumer behaviour
9
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9
Internet marketing
8
Online-Marketing
8
Markenimage
7
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purchase intention
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Asymmetric information
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Asymmetrische Information
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Brand Trust
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Brand affect
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Brand love
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Aslam, Wajeeha
Augusto, Mário Gomes
Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Hollebeek, Linda D.
6
Rita, Paulo
6
Usman, Osly
6
Kumar, Jitender
5
Wallace, Elaine
5
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4
Fernandes, Teresa
4
Füller, Johann
4
Garay Tamajón, Luis Alfonso
4
Goldfarb, Avi
4
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4
Kollmann, Tobias
4
Kumar, Vikas
4
Kunkel, Thilo
4
Nobre, Helena
4
Pakura, Stefanie
4
Pauwels, Koen
4
Rudeloff, Christian
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Arya, Vikas
3
Azar, Salim L.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Brodie, Roderick J.
3
Bruhn, Manfred
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Burmann, Christoph
3
Camiciottoli, Belinda Crawford
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Chadwick, Simon
3
Cheung, Man Lai
3
Colladon, Andrea Fronzetti
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Journal of business research : JBR
2
Journal of internet commerce
2
Finance research letters
1
International journal of business information systems : IJBIS
1
International journal of electronic business : IJEB
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Does peer-to-peer crowdfunding boost refugee entrepreneurs?
Correia, Ricardo Emanuel
;
Duarte, Fábio Dias
;
Gama, …
- In:
Finance research letters
46
(
2022
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013341287
Saved in:
4
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
5
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
6
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
7
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
8
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
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