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~person:"Asongu, Simplice A."
~person:"Bian, Xuemei"
~person:"Bourreau, Marc"
~person:"Cesareo, Ludovica"
~person:"Stumpf, Stephen A."
~person:"Telang, Rahul"
~subject:"Brand image"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Asongu, Simplice A.
Bian, Xuemei
Bourreau, Marc
Cesareo, Ludovica
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ECONIS (ZBW)
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Counterfeit versus original patronage : do emotional brand attachment, brand involvement, and past experience matter?
Bian, Xuemei
;
Haque, Sadia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 438-451
Persistent link: https://www.econbiz.de/10012298815
Saved in:
2
New insights into unethical counterfeit consumption
Bian, Xuemei
;
Wang, Kai-Yu
;
Smith, Andrew
;
Yannopoulou, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
Saved in:
3
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
4
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
5
An investigation of determinants of counterfeit purchase consideration
Bian, Xuemei
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 368-378
Persistent link: https://www.econbiz.de/10003840069
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