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~person:"Asree, Susita"
~person:"Grace, Debra"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Corporate reputation"
~subject:"Work behaviour"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
Corporate reputation
Work behaviour
HR marketing
9
Personalmarketing
9
Markenimage
5
Brand management
4
Firmenimage
4
Markenführung
4
Arbeitsverhalten
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Employee retention
2
Internal brand management
2
Mitarbeiterbindung
2
USA
2
United States
2
internal CSR
2
Affect
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Bibliometrics
1
Bibliometrie
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Brand personality
1
Branding
1
Business ethics
1
CSR
1
CSR branding
1
Confidence
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Consumer behaviour
1
Corporate social responsibility employer brand
1
Dienstleistungssektor
1
Dual-process theory
1
Emotion
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Employee
1
Employees
1
Employer brand
1
Employer branding Branding
1
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Asree, Susita
Grace, Debra
Kenning, Peter
King, Ceridwyn
Van Hoye, Greet
7
Burmann, Christoph
6
Trost, Armin
5
Baum, Matthias
4
Dineen, Brian R.
4
Beck, Christoph
3
Collins, Christopher J.
3
Dornhöfer, Nicole
3
Kabst, Rüdiger
3
Kanwal, Hira
3
Lings, Ian
3
Martin, Graeme
3
Tanwar, Karnica
3
Walter, Benjamin von
3
Wolf, Sandra
3
Allen, David G.
2
Azimi, Mohammad
2
Baran, Engin
2
Bernardi, Richard A.
2
Binu Raj, Asha
2
Bondesson, Niklas
2
Carlini, Joan
2
Da Motta Veiga, Serge P.
2
Dijkstra, Majorie
2
Edwards, Martin R.
2
Gilani, Hasan
2
Guptill, Steven T.
2
Huseynova, Aydan
2
Ivens, Stefan
2
Jackson, Ulrike
2
Kanar, Adam M.
2
Kashive, Neerja
2
Kashyap, Vaneet
2
Khanna, Vandana Tandon
2
Khanyapuss Punjaisri
2
Kirchgeorg, Manfred
2
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European journal of marketing : EJM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
International journal of hospitality management
1
Journal of managerial issues : JMI
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
2
The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Carlini, Joan
;
Grace, Debra
;
France, Cassandra
;
Lo …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10012178375
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
7
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
8
Assessing the employee brand : a census of one company
Miles, Sandra Jeanquart
;
Mangold, W. Glynn
;
Asree, Susita
; …
- In:
Journal of managerial issues : JMI
23
(
2011
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009522533
Saved in:
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