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~person:"Atkin, Tom"
~person:"Baier, Daniel"
~person:"Ferrell, Odies C."
~subject:"Market research"
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Market research
Market segmentation
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Marktforschung
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Marktsegmentierung
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62H30 Classification and discrimination
1
62H35 Image analysis
1
68T10 Pattern recognition
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90B60 Marketing
1
91D30 Social networks
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Segmentation
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Atkin, Tom
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Marktsegmentierung
Baier, Daniel
;
Brusch, Michael
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 769-790)
.
2008
Persistent link: https://www.econbiz.de/10003573342
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