//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Marketing management"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marketing management
Brand management
8
Markenführung
8
USA
7
United States
7
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
5
Marketingmanagement
5
Industrial research
4
Industrieforschung
4
Knowledge transfer
4
Strategic management
4
Strategisches Management
4
Wissenstransfer
4
Betriebliches Informationssystem
3
Business intelligence system
3
Entrepreneurship
3
Entrepreneurship approach
3
Erfolgsfaktor
3
Führungsstil
3
Innovationsmanagement
3
Leadership style
3
Outsourcing
3
Patent
3
Success factor
3
Welt
3
World
3
Brand extension
2
Core competency
2
Firm performance
2
Forschungskooperation
2
Innovation
2
Innovation diffusion
2
Innovation management
2
Innovationsdiffusion
2
Insolvency
2
Insolvenz
2
KMU
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Collection of articles written by one author
Ratgeber
Reprint
Article in journal
19
Aufsatz in Zeitschrift
19
Lehrbuch
18
Textbook
14
Aufsatz im Buch
8
Book section
8
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Einführung
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
6
Author
All
Audretsch, David B.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Sheth, Jagdish N.
15
Levinson, Jay Conrad
6
Kotler, Philip
5
Varadarajan, Rajan
5
Wind, Yoram
5
Grönroos, Christian
4
Park, C. Whan
4
Piercy, Nigel
4
Varadarajan, P. Rajan
4
Jaworski, Bernard J.
3
Ryan, Damian
3
Schmitt, Bernd
3
Westwood, John
3
Aaker, David A.
2
Albers, Sönke
2
Brownlie, Douglas
2
Caslione, John A.
2
Diez, Willi
2
Fifield, Paul
2
Gebhardt-Seele, Stephan
2
Greenley, Gordon E.
2
Halligan, Brian
2
Harris, Lloyd C.
2
Hehenberger, Christian
2
Hilker, Claudia
2
Hooley, Graham J.
2
Hult, G. Tomas M.
2
Jacobs, Laurence W.
2
Kirchgeorg, Manfred
2
Krishnan, Balaji C.
2
Levinson, Amy
2
Levinson, Jeannie
2
MacInnis, Deborah J.
2
Menon, Anil
2
Moran, Mike
2
Mühlenbeck, Frank
2
Nagl, Anna
2
Pompe, Hans-Georg
2
Pulizzi, Joe
2
more ...
less ...
Published in...
All
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->