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~person:"Augusto, Mário Gomes"
~person:"Cova, Bernard"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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| 7 applied filters
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Consumer behaviour
Social web
Brand management
40
Markenführung
40
Konsumentenverhalten
29
Brand image
24
Markenimage
24
Brand
21
Markenartikel
21
Beziehungsmarketing
14
Relationship marketing
14
Social Web
11
Viral marketing
6
Virales Marketing
6
Brand equity
5
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Branding
4
Customer satisfaction
4
Kundenzufriedenheit
4
Luxury goods
4
Luxusgüter
4
Mass prestige
4
brand loyalty
4
Betriebliche Wertschöpfung
3
Brand community
3
Brand loyalty
3
Markentreue
3
Satisfaction
3
Value creation
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Zufriedenheit
3
brand equity
3
Appropriation
2
Brand attitude
2
Brand experience
2
Brand love
2
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1
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Article
32
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Aufsatz in Zeitschrift
Working Paper
Article in journal
32
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
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English
32
Author
All
Augusto, Mário Gomes
Cova, Bernard
Paul, Justin
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Swoboda, Bernhard
11
Šerić, Maja
11
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Published in...
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Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of marketing management : MM
3
International journal of consumer studies
2
Psychology & marketing
2
The journal of product & brand management
2
Business horizons
1
European journal of marketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
32
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
8
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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