//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Augusto, Mário Gomes"
~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~person:"Ismail, Ahmed Rageh"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand loyalty"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand loyalty
11
Consumer behaviour
11
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Brand image
9
Markenimage
9
Markentreue
9
Brand
7
Markenartikel
7
Customer satisfaction
6
Kundenzufriedenheit
6
brand loyalty
5
Internet marketing
3
Online-Marketing
3
Airline
2
CSR
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Fluggesellschaft
2
Service quality
2
Social Web
2
Social web
2
Vertrauen
2
perceived value
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Beer
1
Bibliometrics
1
Bibliometrie
1
Bier
1
Brand awareness
1
Brand consciousness
1
Brand equity
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Augusto, Mário Gomes
Fatma, Mobin
Hussain, Rahim
Ismail, Ahmed Rageh
Han, Heesup
12
Dawes, John
11
Khan, Imran
6
Hwang, Jinsoo
5
Japutra, Arnold
5
Kim, Jinkyung Jenny
5
Leckie, Civilai
5
Rahman, Zillur
5
Ahn, Jiseon
4
Bang, Nguyen
4
Ekinci, Yuksel
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Kaufmann, Hans Rüdiger
4
King, Ceridwyn
4
Loureiro, Sandra Maria Correia
4
Melewar, T. C.
4
Molinillo, Sebastian
4
Park, Jungkun
4
Ramkissoon, Haywantee
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Trinh, Giang
4
Šerić, Maja
4
Back, Ki-Joon
3
Bruwer, Johan
3
Dewnarain, Senika
3
Fang, Shih Chieh
3
Fetscherin, Marc
3
Foroudi, Pantea
3
Hollebeek, Linda D.
3
Hyun, Sunghyup Sean
3
Islam, Jamid Ul
3
Kang, Juhee
3
Kataria, Sonia
3
Khandai, Sujata
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
International journal of business excellence
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value dimensions of gamification and their influence on
brand
loyalty
and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Connecting the dots between CSR and
brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
The path to
brand
loyalty
in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
4
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
5
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
Saved in:
7
The influence of perceived social media marketing activities on
brand
loyalty
: the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
8
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
How does corporate association influence consumer
brand
loyalty
? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->