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~person:"Augusto, Mário Gomes"
~person:"King, Ceridwyn"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Relationship marketing
Brand management
29
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29
Brand image
25
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21
Konsumentenverhalten
21
Beziehungsmarketing
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brand loyalty
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Augusto, Mário Gomes
King, Ceridwyn
Loureiro, Sandra Maria Correia
22
Han, Heesup
18
Hollebeek, Linda D.
16
Khan, Imran
14
Gil Saura, Irene
13
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
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Fetscherin, Marc
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Ahn, Jiseon
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Japutra, Arnold
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Kumar, Vikas
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Rahman, Zillur
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Šerić, Maja
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Sarkar, Abhigyan
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Guzman, Francisco
9
Iglesias, Oriol
9
Back, Ki-Joon
8
Kaufmann, Hans Rüdiger
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Ko, Eunju
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Kunkel, Thilo
8
Leckie, Civilai
8
Sarkar, Juhi Gahlot
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Vrontis, Demetris
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Casidy, Riza
7
Chahal, Hardeep
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Dawes, John
7
Ekinci, Yuksel
7
Fatma, Mobin
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Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Sreejesh, S.
7
Burmann, Christoph
6
Das, Gopal
6
Dwivedi, Abhishek
6
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
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Journal of service management
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
16
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
4
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
5
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
6
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
7
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
8
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
9
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
10
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
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