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~person:"Auh, Seigyoung"
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Beziehungsmarketing
11
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6
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Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
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3
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customer participation
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customer orientation
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Auh, Seigyoung
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Hollebeek, Linda D.
47
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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Journal of service research : JSR
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of service research
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MIT sloan management review
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ECONIS (ZBW)
11
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1
Customer participation variation and its impact on customer service performance : underlying process and boundary conditions
Mengüç, Bülent
;
Auh, Seigyoung
;
Wang, Fatima
- In:
Journal of service research
23
(
2020
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012265762
Saved in:
2
When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Auh, Seigyoung
;
Mengüç, Bülent
;
Katsikeas, Constantine S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
Saved in:
3
Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.
;
Auh, Seigyoung
;
Eisingerich, Andreas B
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
Saved in:
4
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
5
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
Saved in:
6
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
7
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
8
Performance implications of the direct and moderating effects of centralization and formalization on customer orientation/ Seigyoung Auh; Bulent Menguc
Auh, Seigyoung
;
Menguc, Bulent
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10003555790
Saved in:
9
Co-production and customer loyalty in financial services
Auh, Seigyoung
;
Bell, Simon J.
;
McLeod, Colin S.
;
Shih, Eric
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10003517372
Saved in:
10
Compatibility effects in evaluations of satisfaction and loyalty
Auh, Seigyoung
;
Johnson, Michael D.
- In:
Journal of economic psychology : research in economic …
26
(
2005
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10002535802
Saved in:
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