//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Avery, Jill"
~person:"Backhaus, Klaus"
~person:"Johnston, Wesley J."
~subject:"Theorie"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theorie
USA
B-to-B-Marketing
25
Business-to-business marketing
25
Lieferantenmanagement
7
Supplier relationship management
7
United States
5
Consumer behaviour
4
Konsumentenverhalten
4
Beschaffung
3
Bibliometrics
3
Bibliometrie
3
Preismanagement
3
Pricing strategy
3
Procurement
3
Brand
2
Brand image
2
Bundling strategy
2
Europa
2
Europe
2
Leistungsbündel
2
Markenartikel
2
Markenimage
2
Market segmentation
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Marktsegmentierung
2
Software industry
2
Softwareindustrie
2
Telecommunications industry
2
Telekommunikationssektor
2
Theory
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1972-2009
1
Advertising
1
Affect
1
Artificial intelligence
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Lehrbuch
5
Textbook
4
Graue Literatur
2
Non-commercial literature
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4
German
3
Author
All
Avery, Jill
Backhaus, Klaus
Johnston, Wesley J.
LaPlaca, Peter J.
4
Flory, Markus
3
Hermanns, Arnold
3
Lichtenthal, J. David
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Uslay, Can
3
Biemans, Wim G.
2
Bush, Alan J.
2
Calantone, Roger J.
2
Dant, Rajiv P.
2
Henneberg, Stephan
2
Hewlin, Todd
2
Hinterhuber, Andreas
2
Honeycutt, Earl D.
2
Hwang, Ki-Soon
2
Karwan, Mark H.
2
Katrichis, Jerome M.
2
Kowalkowski, Christian
2
Lassk, Felicia G.
2
Lay, Philip
2
Lowe, Sid
2
Malshe, Avinash
2
Moncrief, William C.
2
Moore, Geoffrey A.
2
Murray, Chase
2
Naudé, Peter
2
Raj, Ritwik
2
Rod, Michel
2
Rodriguez, Michael
2
Saini, Amit
2
Schultz, Roberta J.
2
Schwepker, Charles H. <Jr.>
2
Sharma, Arun
2
Steenburgh, Thomas J.
2
Sun, Lei
2
Wilkinson, Ian F.
2
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
2
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
3
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr
;
Johnston, Wesley J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Saved in:
4
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
5
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
6
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
7
Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Backhaus, Klaus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
9
,
pp. 771-791
Persistent link: https://www.econbiz.de/10001131274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->