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~person:"Avramova, Yana R."
~person:"Wilbur, Kenneth C."
~person:"Xu, Linli"
~subject:"Markenartikel"
~subject:"Television"
~type:"article"
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Search: subject_exact:"Werbetest"
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Markenartikel
Television
Advertising effects
18
Werbewirkung
18
Internet marketing
13
Online-Marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
7
Fernsehwerbung
7
Television advertising
7
Werbung
7
Brand
6
Brand management
6
Markenführung
6
Brand image
4
Fernsehen
4
Markenimage
4
Product Placement
4
Product placement
4
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4
Suchmaschine
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advertising
4
Media usage
3
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television
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Brand attitude
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Brand placement
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Marketingmanagement
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Persuasion knowledge
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brand attitude
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media
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need for cognition
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Avramova, Yana R.
Wilbur, Kenneth C.
Xu, Linli
Gierl, Heribert
7
Esch, Franz-Rudolf
6
Romaniuk, Jenni
6
King, Stephen
5
Pelsmacker, Patrick de
5
Beal, Virginia
4
Dens, Nathalie
4
Erfgen, Carsten
4
Ko, Eunju
4
Sreejesh, S.
4
Bellman, Steven
3
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Joo, Mingyu
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Rosengren, Sara
3
Sattler, Henrik
3
Schnittka, Oliver
3
Srivastava, R. K.
3
Aitken, Robert
2
Bauer, Hans H.
2
Baxter, Stacey M.
2
Breuer, Christoph
2
Brunner, Christian Boris
2
Calvert, Gemma
2
Chan, Fong Yee
2
Chang, Chingching
2
Chang, Hua
2
Chen, Huan
2
Cohen, Justin
2
Dahlén, Micael
2
Davtyan, Davit
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
3
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
8
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
9
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
10
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
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