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~person:"Awwad, Mohammad Suleiman"
~person:"Eser, Zeliha"
~person:"Levy, Shalom"
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Search: "The international journal of bank marketing : IJBM"
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Brand management
2
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Dienstleistungsqualität
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Brand attachment
1
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Awwad, Mohammad Suleiman
Eser, Zeliha
Levy, Shalom
Baumann, Chris
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5
Devlin, James
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Hamin, Hamin
5
Roy, Sanjit Kumar
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Yavas, Ugur
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Brun, Isabelle
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Dimitriadis, Sergios
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Fernandes, Josiane
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Koku, Paul Sergius
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Amin, Muslim
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Drennan, Judy
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Eriksson, Kent
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Gan, Christopher
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Girard, Tulay
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Guillén, Marta Estrada
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Heinonen, Kristina
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Hinson, Robert
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Hoffmann, Arvid O. I.
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Karatepe, Osman M.
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Kaura, Vinita
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Laukkanen, Tommi
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Pinar, Musa
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Rahman, Zillur
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Rodríguez del Bosque, Ignacio A.
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The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
4
OLC EcoSci
2
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1
Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
Saved in:
2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
4
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Saved in:
5
The impact of internal marketing on commercial banks' market orientation
Awwad, Mohammad Suleiman
;
Agti, Djouhara Ali Mohammad
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
4
,
pp. 308-332
Persistent link: https://www.econbiz.de/10009295826
Saved in:
6
The impact of internal marketing on commercial banks' market orientation
Awwad, Mohammad Suleiman
;
Agti, Djouhara Ali Mohammad
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
4
,
pp. 308-333
Persistent link: https://www.econbiz.de/10009164368
Saved in:
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