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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Consumer purchasing behaviour towards organic products in Thailand
Sriwaranun, Yaowarat
;
Gan, Christopher
;
Lee, Minsoo
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 411-433)
.
2014
Persistent link: https://www.econbiz.de/10010211688
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Modernization without westernization : the Kingdom of Saudi Arabia
Ayub, Nailah
;
Kassim, Norizan M.
;
Zain, Mohamed
- In:
Transcultural marketing for incremental and radical …
,
(pp. 296-315)
.
2014
Persistent link: https://www.econbiz.de/10010211695
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3
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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4
Ethnic consumers of the arts : extending the MAO model
Le, Huong
;
Bednall, David H. B.
;
Fujimoto, Yuka
- In:
Transcultural marketing for incremental and radical …
,
(pp. 78-95)
.
2014
Persistent link: https://www.econbiz.de/10010211706
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