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~person:"Büschken, Joachim"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"B2B"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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Subject
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B2B
Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
31
Business-to-business marketing
31
Lieferantenmanagement
13
Supplier relationship management
13
Deutschland
9
Germany
9
Relationship marketing
8
Theory
8
Beziehungsmarketing
7
Business-to-Business-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
business-to-business marketing
5
Brand management
4
Firm performance
4
Markenführung
4
Bundling strategy
3
Innovationsmanagement
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Market research
3
Marktforschung
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
Befragung
2
Betriebliche Wertschöpfung
2
Brand
2
Brand image
2
Business model
2
Causality analysis
2
Customer integration
2
Dark side
2
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Article
9
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6
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5
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5
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4
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4
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3
Collection of articles of several authors
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Sammelwerk
2
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1
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Language
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German
8
English
7
Author
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Büschken, Joachim
Ehret, Michael
Homburg, Christian
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Hinterhuber, Andreas
6
Kowalkowski, Christian
6
Corsaro, Daniela
5
Johnston, Wesley J.
5
Plinke, Wulff
5
Bag, Surajit
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Fließ, Sabine
4
Gupta, Shivam
4
Jacob, Frank
4
Kliche, Mario
4
Kumar, Ajay
4
Naudé, Peter
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Bonnemeier, Sebastian
3
Casidy, Riza
3
Chaudhuri, Ranjan
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Ivens, Björn Sven
3
Keränen, Joona
3
Kienzler, Mario
3
Kindström, Daniel
3
Klarmann, Martin
3
Krause, Juliane
3
Lacka, Ewelina
3
Maggioni, Isabella
3
Marra, Andreas
3
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
All
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Advances in services marketing
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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Source
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
7
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
8
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
9
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
10
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
1
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