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~person:"Büschken, Joachim"
~person:"Grewal, Rajdeep"
~person:"Jacob, Frank"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
Innovation management
Marktforschung
Theorie
Lieferantenmanagement
12
Supplier relationship management
12
business-to-business marketing
5
Beziehungsmarketing
4
Marketing theory
4
Marketingtheorie
4
Relationship marketing
4
Bundling strategy
3
Leistungsbündel
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Marketingmanagement
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Büschken, Joachim
Grewal, Rajdeep
Jacob, Frank
Woodside, Arch G.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Lindgreen, Adam
17
Kowalkowski, Christian
16
Sharma, Arun
15
Backhaus, Klaus
14
Ulaga, Wolfgang
14
Keränen, Joona
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
Rod, Michel
8
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Journal of marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of business-to-business marketing
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
23
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1
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
2
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
3
Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
Saved in:
4
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
5
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
6
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
7
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
8
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
9
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
10
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
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