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~person:"Back, Ki-Joon"
~person:"Christodoulides, George"
~person:"Dahlgaard-Park, Su Mi"
~person:"Mattila, Anna S."
~subject:"Brand image"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Konsumentenverhalten
4
Dienstleistungsqualität
2
Luxury goods
2
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2
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2
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2
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1
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Back, Ki-Joon
Christodoulides, George
Dahlgaard-Park, Su Mi
Mattila, Anna S.
Hippner, Hajo
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Poon, Che-cheong
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Rosenbaum, Mark
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Sandıkçı, Özlem
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Schmitt, Bernd
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Schwarz, Norbert
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Seo, Yuri
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Singh, Ramendra
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The journal of product & brand management
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The Cornell hospitality quarterly
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Special issue: luxury hospitality services
Back, Ki-Joon
(
ed.
);
Park, Jungkun
(
ed.
);
LaTour, Kathy
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012800218
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
4
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
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