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~person:"Backhaus, Klaus"
~person:"Biemans, Wim G."
~subject:"Theorie"
~subject:"USA"
~type_genre:"Article in journal"
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1972-2009
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Backhaus, Klaus
Biemans, Wim G.
LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Die Betriebswirtschaft : DBW
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Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.
;
Griffin, Abbie
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
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2
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
3
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
4
Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Backhaus, Klaus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
9
,
pp. 771-791
Persistent link: https://www.econbiz.de/10001131274
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