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~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Hollebeek, Linda D."
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
All
B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
168
Beziehungsmarketing
149
Relationship marketing
147
Theorie
127
Theory
127
Deutschland
117
Germany
114
Marketing
111
Brand management
87
Markenführung
87
Marktforschung
86
Market research
80
Marketingmanagement
77
Marketing management
69
Online-Marketing
54
Markenimage
51
Internet marketing
50
Business-to-business marketing
49
Marketingtheorie
49
Social Web
47
Social web
47
Marketing theory
45
Brand image
44
Markenpolitik
35
Investitionsgütermarketing
33
Customer satisfaction
31
Kundenzufriedenheit
31
Customer integration
30
Kundenintegration
30
Markenartikel
30
Brand
29
India
29
Indien
29
Electronic Commerce
28
Dienstleistungsqualität
26
Lieferantenmanagement
26
Service quality
26
Supplier relationship management
26
more ...
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Online availability
All
Undetermined
95
Free
8
Type of publication
All
Article
152
Book / Working Paper
62
Type of publication (narrower categories)
All
Article in journal
135
Aufsatz in Zeitschrift
135
Aufsatz im Buch
20
Book section
20
Graue Literatur
20
Non-commercial literature
20
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Working Paper
6
Textbook
5
Aufsatzsammlung
4
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
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Language
All
English
145
German
71
Author
All
Backhaus, Klaus
Dwivedi, Yogesh Kumar
Hollebeek, Linda D.
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Institution
All
Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
more ...
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Published in...
All
Journal of retailing and consumer services
16
Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Psychology & marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Reihe: Marketing : MAR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Journal of business-to-business marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of product & brand management
4
The journal of services marketing
4
Gabler Edition Wissenschaft
3
Journal of international consumer marketing
3
Technological forecasting & social change : an international journal
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
Handbook of research on customer engagement
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The marketing review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
more ...
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Source
All
ECONIS (ZBW)
214
Showing
1
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10
of
214
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date (newest first)
date (oldest first)
1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of
marketing
strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Social media
marketing
activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
6
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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