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~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
127
Theorie
127
Theory
127
Deutschland
117
Germany
114
Marketing
111
Beziehungsmarketing
99
Relationship marketing
97
Marktforschung
86
Market research
80
Marketingmanagement
72
Brand management
67
Markenführung
67
Marketing management
64
Marketingtheorie
48
Business-to-business marketing
46
Marketing theory
44
Online-Marketing
41
Markenimage
40
Internet marketing
37
Markenpolitik
35
Brand image
33
Investitionsgütermarketing
33
Social Web
32
Social web
32
India
29
Indien
29
Electronic Commerce
27
Lieferantenmanagement
25
Markenartikel
25
Supplier relationship management
25
Werbewirkung
25
Advertising effects
24
Brand
24
Conjoint analysis
24
Conjoint-Analyse
24
Customer satisfaction
22
E-commerce
22
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Online availability
All
Undetermined
61
Free
3
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Article
110
Book / Working Paper
60
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Graue Literatur
20
Non-commercial literature
20
Aufsatz im Buch
17
Book section
17
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Textbook
5
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
101
German
71
Author
All
Backhaus, Klaus
Dwivedi, Yogesh Kumar
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Institution
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Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Reihe: Marketing : MAR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Psychology & marketing
5
SpringerLink / Bücher
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Journal of business-to-business marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Gabler Edition Wissenschaft
3
Journal of international consumer marketing
3
Technological forecasting & social change : an international journal
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of product & brand management
2
The marketing review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Business/Economics
1
Chandos social media series
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
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Source
All
ECONIS (ZBW)
170
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81
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
82
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
83
Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364462
Saved in:
84
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
85
Consumer behaviour in the context of SMS-based
marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
86
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
87
Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
Saved in:
88
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
89
Nachhaltigkeits-Claims auf dem Prüfstand : eine empirische Bestandsaufnahme zur Verständlichkeit und Akzeptanz aus Verbrauchersicht
Buerke, Anja
;
Gaspar, Claudia
-
2014
Persistent link: https://www.econbiz.de/10013330238
Saved in:
90
Marketing
für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
Saved in:
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