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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Relationship marketing"
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Relationship marketing
Business-to-business marketing
59
B-to-B-Marketing
58
Theorie
17
Theory
17
Investitionsgütermarketing
16
Deutschland
12
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12
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10
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9
Marketing
9
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Backhaus, Klaus
Grewal, Dhruv
Hofmaier, Richard
Rollins, Minna
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
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4
Gil Saura, Irene
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Good, Megan C.
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Nyadzayo, Munyaradzi W.
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Ulkuniemi, Pauliina
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Akrout, Houcine
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Baxter, Roger
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Chatterjee, Sheshadri
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
3
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
4
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
Saved in:
5
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
6
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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