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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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| 6 applied filters
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Subject
All
B-to-B-Marketing
Consumer behaviour
66
Konsumentenverhalten
66
Relationship marketing
43
Beziehungsmarketing
42
Einzelhandel
27
Retail trade
27
India
25
Indien
25
Business-to-business marketing
16
Internet marketing
16
Online-Marketing
16
Marketing management
15
Marketingmanagement
15
Dienstleistungsqualität
14
Service quality
14
Market research
11
Marktforschung
11
Brand management
10
Customer satisfaction
10
Kundenzufriedenheit
10
Ladengestaltung
10
Markenführung
10
Marketing
10
Store design
10
USA
10
United States
10
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Social Web
9
Social web
9
Supplier relationship management
9
Brand image
8
E-commerce
8
Electronic Commerce
8
Markenimage
8
Bibliometrics
7
Bibliometrie
7
Green marketing
7
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Undetermined
5
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Article
15
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
16
Lehrbuch
7
Aufsatz im Buch
6
Bibliografie enthalten
6
Bibliography included
6
Book section
6
Graue Literatur
5
Non-commercial literature
5
Textbook
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
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2
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2
Handbuch
2
Festschrift
1
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1
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1
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1
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1
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1
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Language
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English
14
German
3
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
14
Sharma, Arun
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Homburg, Christian
9
Kumar, V.
9
Schmitz, Christian
9
Sharma, Piyush
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
Adamson, Brent
7
Jalkala, Anne
7
Kindström, Daniel
7
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Published in...
All
Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Die Betriebswirtschaft : DBW
2
Journal of the Academy of Marketing Science
2
Electronic markets : the international journal on networked business
1
Journal of marketing
1
Journal of retailing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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Source
All
ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
4
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
5
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
6
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
7
Themenheft: Business-to-Business
Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
8
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
9
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
10
The structure and evolution of business-to-business
marketing
: a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
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