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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"LaPlaca, Peter J."
~person:"Rollins, Minna"
~type_genre:"Article in journal"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
26
Business-to-business marketing
26
Bibliometrics
7
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7
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6
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Backhaus, Klaus
Hofmaier, Richard
LaPlaca, Peter J.
Rollins, Minna
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
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Sharma, Arun
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Ulaga, Wolfgang
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Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
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Cova, Bernard
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11
Homburg, Christian
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Lilien, Gary L.
10
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9
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9
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9
Kumar, V.
9
Schmitz, Christian
9
Sharma, Piyush
9
Brown, Brian P.
8
Casidy, Riza
8
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8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Kleinaltenkamp, Michael
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La Rocca, Antonella
8
Lichtenthal, J. David
8
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O'Cass, Aron
8
Parvinen, Petri
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Rodríguez, Rocío
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8
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business-to-business marketing
6
Die Betriebswirtschaft : DBW
2
The journal of business & industrial marketing
2
Electronic markets : the international journal on networked business
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Forum Betriebswirtschaft München
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
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Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
26
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26
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
3
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
4
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
5
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
6
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
7
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
8
Ethical climate and job satisfaction among organizational buyers : an empirical study
Anaza, Nwamaka A.
;
Rutherford, Brian
;
Rollins, Minna
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 962-972
Persistent link: https://www.econbiz.de/10011496870
Saved in:
9
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
Saved in:
10
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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