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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type:"article"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
60
Beziehungsmarketing
59
Relationship marketing
59
Theorie
47
Theory
47
Market research
35
Marktforschung
35
Deutschland
33
Germany
33
India
27
Indien
27
Brand management
25
Markenführung
25
Business-to-business marketing
18
Marketing management
16
Marketingmanagement
16
Brand image
13
Lieferantenmanagement
13
Markenimage
13
Supplier relationship management
13
Conjoint analysis
12
Conjoint-Analyse
12
Marketing
12
Marketing theory
12
Marketingtheorie
12
Brand
10
Markenartikel
10
Customer satisfaction
9
Kundenzufriedenheit
9
Bundling strategy
8
Leistungsbündel
8
Automotive market
7
Bibliometrics
7
Bibliometrie
7
Dienstleistungsqualität
7
E-commerce
7
Electronic Commerce
7
Estimation
7
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Undetermined
22
Free
1
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Book / Working Paper
56
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60
Aufsatz in Zeitschrift
60
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17
Book section
17
Case study
1
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1
Reprint
1
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Language
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English
54
German
23
Author
All
Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
69
Mattila, Anna S.
49
Loureiro, Sandra Maria Correia
45
Hollebeek, Linda D.
38
Phau, Ian
38
Kumar, V.
37
Gierl, Heribert
35
Grewal, Dhruv
35
Bang, Nguyen
34
Herrmann, Andreas
33
Dwivedi, Yogesh Kumar
32
Vrontis, Demetris
32
Walsh, Gianfranco
32
Ko, Eunju
31
Homburg, Christian
30
Pelsmacker, Patrick de
30
Romaniuk, Jenni
29
Sharma, Piyush
28
Verhoef, Peter C.
28
Wiedmann, Klaus-Peter
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Balaji, M. S.
26
Cova, Bernard
26
Klaus, Philipp
26
Kleinaltenkamp, Michael
26
Melewar, T. C.
26
Prentice, Catherine
26
Sreejesh, S.
26
Dens, Nathalie
25
Paul, Justin
25
Gil Saura, Irene
24
Ko, Yong Jae
24
Quach, Sara
24
Rajagopal
24
Casidy, Riza
23
Diamantopoulos, Adamantios
23
Filieri, Raffaele
23
Japutra, Arnold
23
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Journal of business-to-business marketing
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of international consumer marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Review of marketing research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
77
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1
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77
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1
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
2
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
3
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
6
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
10
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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