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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
49
Beziehungsmarketing
40
Relationship marketing
40
India
25
Indien
25
Theorie
20
Theory
20
Deutschland
16
Germany
16
Brand management
15
Markenführung
15
Market research
14
Marktforschung
14
Business-to-business marketing
13
Brand image
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Marketing
10
Bibliometrics
7
Bibliometrie
7
Brand
7
Dienstleistungsqualität
7
E-commerce
7
Electronic Commerce
7
Green marketing
7
Markenartikel
7
Service quality
7
Öko-Marketing
7
Customer satisfaction
6
Einzelhandel
6
Environmental consciousness
6
Kundenzufriedenheit
6
Retail trade
6
USA
6
Umweltbewusstsein
6
United States
6
Bekleidung
5
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Undetermined
21
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1
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Article
60
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
61
Graue Literatur
20
Non-commercial literature
20
Aufsatz im Buch
17
Book section
17
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Collection of articles of several authors
5
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5
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5
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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Übersichtsarbeit
1
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Language
All
English
51
German
11
Author
All
Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
69
Mattila, Anna S.
49
Loureiro, Sandra Maria Correia
44
Hollebeek, Linda D.
37
Phau, Ian
36
Bang, Nguyen
35
Grewal, Dhruv
34
Ko, Eunju
33
Kumar, V.
33
Dwivedi, Yogesh Kumar
32
Vrontis, Demetris
32
Walsh, Gianfranco
31
Gierl, Heribert
29
Pelsmacker, Patrick de
29
Melewar, T. C.
27
Romaniuk, Jenni
27
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Balaji, M. S.
26
Klaus, Philipp
26
Prentice, Catherine
26
Sharma, Piyush
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Paul, Justin
25
Sreejesh, S.
25
Gil Saura, Irene
24
Casidy, Riza
23
Cova, Bernard
23
Diamantopoulos, Adamantios
23
Filieri, Raffaele
23
Homburg, Christian
23
Japutra, Arnold
23
Ko, Yong Jae
23
Park, Jungkun
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
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Published in...
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Journal of business-to-business marketing
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of international consumer marketing
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Review of marketing research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Electronic markets : the international journal on networked business
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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Source
All
ECONIS (ZBW)
61
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1
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61
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1
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
2
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
3
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
6
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
10
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
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