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~person:"Bagozzi, Richard P."
~person:"Belk, Russell W."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
197
Konsumentenverhalten
197
Brand management
21
Emotion
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Markenführung
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Cultural identity
19
Kulturelle Identität
19
Brand image
18
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English
171
German
26
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Bagozzi, Richard P.
Belk, Russell W.
Herrmann, Andreas
Laroche, Michel
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Ko, Eunju
49
Walsh, Gianfranco
48
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Eisend, Martin
33
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Journal of business research : JBR
30
Psychology & marketing
11
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Journal of business economics : JBE
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Research in consumer behavior
4
Die Betriebswirtschaft : DBW
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
AMS review : official publication of the Academy of Marketing Science
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of service research
2
Marketing : journal of research and management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
197
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
3
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
4
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
7
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
8
Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
Saved in:
9
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
10
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
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