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~person:"Bagozzi, Richard P."
~person:"Cleveland, Mark"
~person:"Moschis, George P."
~subject:"Market segmentation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer Behaviour"
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Bagozzi, Richard P.
Cleveland, Mark
Moschis, George P.
Bruwer, Johan
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
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3
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3
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3
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3
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3
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3
Amin Mahir Abdullah
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
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1
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1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
3
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
4
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
5
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
6
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
7
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
8
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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