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~person:"Bagozzi, Richard P."
~person:"D'Souza, Clare M."
~person:"Moschis, George P."
~subject:"Market segmentation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer Behaviour"
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Market segmentation
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Bagozzi, Richard P.
D'Souza, Clare M.
Moschis, George P.
Bruwer, Johan
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
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Paço, Arminda M. Finisterra do
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Amin Mahir Abdullah
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
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1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
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ECONIS (ZBW)
9
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1
Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation
D'Souza, Clare M.
;
Taghian, Mehdi
;
Apaolaza, Vanessa
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
5
,
pp. 457-487
Persistent link: https://www.econbiz.de/10013483407
Saved in:
2
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
3
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
4
Chickens, ants, grasshoppers and pigs : proposed segmentation approach in the field of sustainability living
Jayaratne, Menuka
;
Sullivan Mort, Gillian
;
D'Souza, Clare M.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 106-114
Persistent link: https://www.econbiz.de/10011729883
Saved in:
5
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
6
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
7
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
8
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
9
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
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