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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Wong, IpKin Anthony"
~subject:"Brand"
~subject:"Online-Handel"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Online-Handel
Consumer behaviour
180
Konsumentenverhalten
180
Beziehungsmarketing
32
Relationship marketing
32
Brand image
24
Markenimage
24
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Emotion
21
Markenartikel
19
Cultural identity
16
Kulturelle Identität
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Globalization
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Online retailing
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12
Personality psychology
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English
26
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4
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Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Wong, IpKin Anthony
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
16
Loureiro, Sandra Maria Correia
16
Paul, Justin
16
Bang, Nguyen
14
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Japutra, Arnold
14
Ko, Eunju
14
Kumar, Vikas
14
Dennis, Charles
13
Dwivedi, Yogesh Kumar
13
Sarkar, Juhi Gahlot
13
Ekinci, Yuksel
12
Law, Chun Hung Roberts
12
Romaniuk, Jenni
12
Chung, Namho
11
Baier, Daniel
10
Forsythe, Sandra
10
Guzman, Francisco
10
Han, Heesup
10
Khan, Imran
10
Khare, Arpita
10
Kim, Minjeong
10
Kukar-Kinney, Monika
10
Prashar, Sanjeev
10
Shukla, Paurav
10
Silva, Susana C.
10
Akram, Umair
9
Benbasat, Izak
9
Choi, Jeonghye
9
Keller, Kevin Lane
9
Lennon, Sharron J.
9
Melewar, T. C.
9
Parayitam, Satyanarayana
9
Park, Jungkun
9
Rahman, Zillur
9
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
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The service industries journal
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
30
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1
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
2
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
3
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
4
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
7
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
8
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
9
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
10
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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