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~person:"Bagozzi, Richard P."
~person:"Moschis, George P."
~subject:"Market segmentation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer Behaviour"
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Market segmentation
Consumer behaviour
83
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83
Emotion
16
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12
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12
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Bagozzi, Richard P.
Moschis, George P.
Bruwer, Johan
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Sands, Sean
5
Bauer, Hans H.
4
Neslin, Scott A.
4
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4
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4
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4
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4
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3
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3
Jebarajakirthy, Charles
3
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3
Mortimer, Gary
3
Paço, Arminda M. Finisterra do
3
Raposo, Mário
3
Taylor, D. Christopher
3
Amin Mahir Abdullah
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of world business : JWB
1
Marketing : journal of research and management
1
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ECONIS (ZBW)
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1
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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2
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
3
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
4
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
5
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
6
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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