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~person:"Bagozzi, Richard P."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
49
Konsumentenverhalten
49
Emotion
15
Brand management
11
Markenführung
11
Brand image
8
Markenimage
8
Brand
7
Markenartikel
7
Cognition
6
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6
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6
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5
Beziehungsmarketing
5
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5
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5
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4
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4
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Personality psychology
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Persönlichkeitspsychologie
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Market segmentation
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Article
47
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2
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Aufsatz in Zeitschrift
Fallstudie
Graue Literatur
Article in journal
47
Aufsatz im Buch
9
Book section
9
Arbeitspapier
2
Non-commercial literature
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2
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49
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Bagozzi, Richard P.
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Septianto, Felix
60
Belk, Russell W.
58
Jang, Soocheong
57
Herrmann, Andreas
54
Paul, Justin
54
Wiedmann, Klaus-Peter
54
Bauer, Hans H.
53
Huber, Frank
53
Janssen, Maarten C. W.
52
Ko, Eunju
50
Rock, Bram de
49
Walsh, Gianfranco
49
Hollebeek, Linda D.
48
Laroche, Michel
48
Cherchye, Laurens
47
Pelsmacker, Patrick de
47
Kim, Jungkeun
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Verhoef, Peter C.
40
Das, Gopal
39
Thaichon, Park
39
Eisend, Martin
38
Grunert, Klaus G.
38
Kim, Seongseop
38
Moraga-González, José Luis
38
Rajagopal
38
Thøgersen, John
38
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Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Betriebswirtschaftliche Diskussionsbeiträge
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Review of marketing research
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
49
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1
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
5
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
6
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
7
Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators
Kumar, Bipul
;
Bagozzi, Richard P.
;
Manrai, Ajay K.
; …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 471-485
Persistent link: https://www.econbiz.de/10013426740
Saved in:
8
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
9
The role of shame and virtues in the self-regulation of decisions to engage in digital piracy
Herjanto, Halimin
;
Bagozzi, Richard P.
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10012668399
Saved in:
10
The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin
;
Bagozzi, Richard P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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