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~person:"Baier, Daniel"
~person:"Chavan, Pankaj"
~person:"Ferrell, Odies C."
~subject:"Market research"
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62H30 Classification and discrimination
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Baier, Daniel
Chavan, Pankaj
Ferrell, Odies C.
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Market Intelligence To Develop Product & Brand Strategies For Fast Changing Market Segment
Chavan, Pankaj
-
2019
In the ever changing market the manufacturer has to keep themselves updated and should have access to real time changes in the market as these changes in market environment alters the market segments they serve and it affects the profitability of the firm. This real time information is very...
Persistent link: https://www.econbiz.de/10012866497
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Marktsegmentierung
Baier, Daniel
;
Brusch, Michael
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 769-790)
.
2008
Persistent link: https://www.econbiz.de/10003573342
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