//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baker, Michael John"
~person:"Jaworski, Bernard J."
~subject:"Marketing theory"
~subject:"United States"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
United States
Marketing
10
Marketing management
7
Marketingmanagement
7
Marketingtheorie
4
USA
3
Adverse Selektion
1
Adverse selection
1
Behavioural change
1
Beziehungsmarketing
1
Cold War
1
Decision
1
Disruptive marketing strategy
1
Driving markets
1
Economic transition
1
Entscheidung
1
Führungskräfte
1
Innovation
1
Innovation marketing
1
Internal audit
1
Interne Revision
1
Managers
1
Market orientation
1
Marketing organization
1
Marketing strategy
1
Organisatorischer Wandel
1
Organizational change
1
Relationship marketing
1
Social Marketing
1
Social business
1
Social marketing
1
Strategic management
1
Strategic marketing
1
Strategic role
1
Strategisches Management
1
Sustainability
1
Systemtransformation
1
Theorie
1
Theorie-Praxis-Verhältnis
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Collection of articles of several authors
2
Sammelwerk
2
Collection of articles written by one author
1
Nachruf
1
Nachschlagewerk
1
Reference book
1
Sammlung
1
more ...
less ...
Language
All
English
7
Author
All
Baker, Michael John
Jaworski, Bernard J.
Layton, Roger A.
9
Tadajewski, Mark
8
Malshe, Avinash
5
Stremersch, Stefan
5
Varadarajan, Rajan
5
Calantone, Roger J.
4
Gaski, John F.
4
Hanssens, Dominique M.
4
Hunt, Shelby D.
4
Jones, D. G. Brian
4
Kadirov, Djavlonbek
4
Laczniak, Gene R.
4
Lehmann, Donald R.
4
Madhavaram, Sreedhar
4
O'Malley, Lisa
4
Peterson, Mark
4
Sheth, Jagdish N.
4
Storbacka, Kaj
4
Vargo, Stephen L.
4
Wilkie, William L.
4
Akaka, Melissa Archpru
3
Crittenden, Victoria Lynn
3
Darroch, Jenny
3
Edvardsson, Bo
3
Ferrell, Odies C.
3
Hult, G. Tomas M.
3
Hutt, Michael D.
3
Kayande, Ujwal
3
Kumar, V.
3
Lichtenthal, J. David
3
Prothero, Andrea
3
Roberts, John H.
3
Robson, Julie
3
Schmitt, Bernd
3
Shaw, Eric H.
3
Speh, Thomas W.
3
Uslay, Can
3
Varey, Richard J.
3
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
AMS review : official publication of the Academy of Marketing Science
1
EuroMed journal of business
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
5
The marketing dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
6
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
7
Special issue: Marketing in adversity
Baker, Michael John
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003870035
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->