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~person:"Baker, Thomas A., III."
~person:"Heere, Bob"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Brand management
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Sportmarketing
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Sports marketing
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Baker, Thomas A., III.
Heere, Bob
Kunkel, Thilo
15
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10
Biscaia, Rui
9
Ko, Yong Jae
9
Ballouli, Khalid
8
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6
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5
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5
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5
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5
Kaplanidou, Kyriaki
5
Kim, Yu Kyoum
5
Pedersen, Paul M.
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
5
Welty Peachey, Jon
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Williams, Antonio S.
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Yoshida, Masayuki
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Sport management review
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
European Sport management quarterly : ESMQ
1
Innovation: organization & management : IOM
1
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ECONIS (ZBW)
15
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
3
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
6
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
7
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
8
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
9
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
10
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
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