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~person:"Baker, Thomas A., III."
~person:"Walker, Matthew"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Baker, Thomas A., III.
Walker, Matthew
Kunkel, Thilo
14
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10
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9
Ko, Yong Jae
9
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Su, Yiran
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Innovation: organization & management : IOM
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
3
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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6
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
7
Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya
;
Groza, Mark D.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
Saved in:
8
The process of organizational identity : what are the roles of social responsiveness, organizational image, and identification?
Sartore-Baldwin, Melanie L.
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 489-505
Persistent link: https://www.econbiz.de/10009374573
Saved in:
9
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew
;
Kent, Aubrey
;
Vincent, John
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Saved in:
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