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~person:"Balabanis, George"
~person:"Bruhn, Manfred"
~subject:"Brand management"
~subject:"Herkunftsbezeichnung"
~subject:"Measurement"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand management
Herkunftsbezeichnung
Measurement
Designation of origin
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Markenführung
5
Brand
2
Country image
2
Markenartikel
2
National culture
2
Nationalkultur
2
Rules of origin
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Schweiz
2
Switzerland
2
Ursprungsregeln
2
Associative network
1
Attitudinal measures
1
Attitudinal rating scale
1
Beziehungsmarketing
1
Buying reasoning
1
Communication
1
Consumer ethnocentrism
1
Country of origin
1
Country-of-Origin
1
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Game theory
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Global brands
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International marketing
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Internationales Marketing
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Marken-Konsumenten-Beziehungen
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Markenvertrauen
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Multinationales Unternehmen
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Balabanis, George
Bruhn, Manfred
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
Medalla, Erlinda M.
18
De Melo, Jaime
16
Bruwer, Johan
15
Mattoo, Aaditya
15
Giraldi, Janaina de Moura Engracia
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Benner, Eckhard
10
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Wey, Christian
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Lee, Richard
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Westjohn, Stanford A.
8
Astous, Alain d'
7
Becker, Tilman
7
Chen, Maggie Xiaoyang
7
Grebitus, Carola
7
Grote, Ulrike
7
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Journal of international marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International marketing review
2
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of business research : JBR
1
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ECONIS (ZBW)
10
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
6
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
Saved in:
7
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
8
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
9
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
10
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
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