//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balabanis, George"
~person:"Melewar, T. C."
~subject:"Attitudinal measures"
~subject:"Brand management"
~subject:"Destination image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Attitudinal measures
Brand management
Destination image
Designation of origin
14
Herkunftsbezeichnung
14
Brand image
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
7
Place marketing
4
Standortmarketing
4
Brand
3
Markenartikel
3
Rules of origin
3
Tourism marketing
3
Tourismusmarketing
3
Ursprungsregeln
3
Country image
2
Country of origin
2
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
National culture
2
Nationalkultur
2
Tourism
2
Tourismus
2
USA
2
United States
2
Urlaubsverhalten
2
ASEAN countries
1
ASEAN-Staaten
1
Associative network
1
Attitudinal rating scale
1
Authenticity
1
Beer
1
Bier
1
Brand names
1
Brand origin
1
Buying reasoning
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Balabanis, George
Melewar, T. C.
Pike, Steven
7
Diamantopoulos, Adamantios
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Cai, Liping A.
3
Checchinato, Francesca
3
Chen, Chun-Chu
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Kotsi, Filareti
3
Lv, Xingyang
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Stylidis, Dimitrios
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Yeniceri, Tulay
3
Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
2
more ...
less ...
Published in...
All
International marketing review
2
Journal of business research : JBR
2
Journal of international marketing
2
Corporate reputation review : an international journal
1
International business review : the official journal of the European International Business Academy
1
Journal of destination marketing & management
1
Journal of vacation marketing : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
7
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
8
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
9
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
10
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->