Editorial: nation branding : issues, insights and impacts
T. C. Melewar
| Alternative title: | Nation branding : issues, insights and impacts |
|---|---|
| Year of publication: |
2013
|
| Authors: | Melewar, T. C. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 1, p. 5-6
|
| Subject: | USA | United States | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741998