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~person:"Balabanis, George"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Designation of origin
8
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Consumer behaviour
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7
Brand image
6
Markenimage
6
Brand management
3
Markenführung
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National culture
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Ursprungsregeln
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Consumer ethnocentrism
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Game theory
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International marketing
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Balabanis, George
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Papadopoulos, Nicolas G.
9
Aichner, Thomas
8
Bruwer, Johan
8
Hayakawa, Kazunobu
8
Magnusson, Peter
8
Phau, Ian
8
Alvarez, Maria D.
7
Lee, Richard
7
Melewar, T. C.
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Zdravkovic, Srdan
7
Astous, Alain d'
6
Chen, Chun-Chu
6
De Melo, Jaime
6
De Nisco, Alessandro
6
Grote, Ulrike
6
Heslop, Louise A.
6
Josiassen, Alexander
6
Lehto, Xinran Y.
6
Nadeau, John
6
Ahmed, Zafar U.
5
Cai, Liping A.
5
Campo, Sara
5
Elliot, Statia
5
Grebitus, Carola
5
Grudecka, Anna
5
Guzman, Francisco
5
Hamzaoui-Essoussi, Leila
5
Han, C. M.
5
Insch, Andrea
5
Lopez, Carmen
5
Maher, Amro A.
5
Merunka, Dwight
5
Morrison, Alastair M.
5
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Journal of international marketing
3
International marketing review
2
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
6
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
7
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
8
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
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