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~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
~subject:"Facebook"
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Brand management
Facebook
Social Web
31
Social web
31
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
18
Online-Marketing
18
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
9
Virales Marketing
9
Brand image
8
Markenimage
8
Virtual reality
6
Virtuelle Realität
6
Emotion
5
Brand
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Online retailing
4
Online-Handel
4
social media
4
Advertising effects
3
Customer integration
3
Kundenintegration
3
Public relations
3
Social network
3
Soziales Netzwerk
3
Werbewirkung
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
Einzelhandel
2
India
2
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15
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English
15
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Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Burmann, Christoph
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Sabatini, Fabio
8
Harrigan, Paul
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Nobre, Helena
6
Ranfagni, Silvia
6
Sarracino, Francesco
6
Swani, Kunal
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Dens, Nathalie
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Martin, Sebastian
5
Mathur, Manisha
5
Milne, George R.
5
Ozuem, Wilson
5
Pancer, Ethan
5
Pelsmacker, Patrick de
5
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Published in...
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Journal of promotion management : innovations in planning and applied research
4
Corporate reputation review : an international journal
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
15
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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