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~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Markentreue"
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Facebook
Markentreue
Social Web
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Social web
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Consumer behaviour
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Internet marketing
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Brand management
12
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Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Rita, Paulo
6
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
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Nobre, Helena
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Ozuem, Wilson
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Sohail, M. Sadiq
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Gillingham, Kenneth
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Göttel, Vincent
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Hanushek, Eric Alan
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Harrigan, Paul
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Hinz, Oliver
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Holzapfel, Felix
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Holzapfel, Klaus
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Jha, Chandan Kumar
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Kodila-Tedika, Oasis
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Levy, Justin R.
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Pancer, Ethan
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Philp, Matthew
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Rahman, Zillur
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Reynolds, Dennis
3
Salgueiro, Maria de Fátima
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Journal of promotion management : innovations in planning and applied research
2
Corporate reputation review : an international journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
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