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~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Online-Marketing"
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Facebook
Online-Marketing
Social Web
31
Social web
31
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
18
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
9
Virales Marketing
9
Brand image
8
Markenimage
8
Virtual reality
6
Virtuelle Realität
6
Emotion
5
Brand
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Online retailing
4
Online-Handel
4
social media
4
Advertising effects
3
Customer integration
3
Kundenintegration
3
Public relations
3
Social network
3
Soziales Netzwerk
3
Werbewirkung
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
Einzelhandel
2
India
2
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14
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17
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18
Aufsatz in Zeitschrift
18
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1
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English
18
Author
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Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Rita, Paulo
13
Sabatini, Fabio
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Beilharz, Felix
8
Fogel, Joshua
8
Gretzel, Ulrike
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
2
Corporate reputation review : an international journal
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
18
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
5
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
6
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
7
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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