//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balakrishnan, Janarthanan"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
8
Social web
8
Konsumentenverhalten
7
Internet marketing
6
Online-Marketing
6
E-commerce
3
Electronic Commerce
3
Facebook
3
Online retailing
3
Online-Handel
3
internet marketing
3
Advertising effects
2
India
2
Indian consumer behaviour
2
Indien
2
LinkedIn
2
MANOVA
2
Metaverse
2
Twitter
2
Virtual reality
2
Virtuelle Realität
2
Werbewirkung
2
YouTube
2
online consumer behaviour
2
online marketing
2
social media advertising
2
3D virtual world
1
Advertising
1
Augmented reality
1
Avatars
1
CHAID
1
Communication
1
Computerspiel
1
Consumer purchase intention
1
Corporate reputation
1
Decision Tree
1
Decision tree
1
Digital world
1
Einzelhandel
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Balakrishnan, Janarthanan
Laroche, Michel
19
Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Loureiro, Sandra Maria Correia
15
Rita, Paulo
13
Carlson, Jamie
12
Hollebeek, Linda D.
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
Quach, Sara
10
Veloutsou, Cleopatra
10
Hennig-Thurau, Thorsten
9
McLean, Graeme J.
9
Ahuja, Vandana
8
Donthu, Naveen
8
Harrigan, Paul
8
Jebarajakirthy, Charles
8
Kumar, Vikas
8
Michaelidou, Nina
8
Park, Jungkun
8
Ruyter, Ko de
8
Seo, Yuri
8
Shapiro, Stephen L.
8
Taheri, Babak
8
Tan, Yong
8
Thaichon, Park
8
Thurasamy Ramayah
8
Wallace, Elaine
8
Bartikowski, Boris
7
more ...
less ...
Published in...
All
Corporate reputation review : an international journal
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International journal of value chain management : IJVCM
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
3
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
4
Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Chakraborty, Tanusree
;
Balakrishnan, Janarthanan
- In:
International journal of value chain management : IJVCM
8
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011874863
Saved in:
5
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
6
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->